Since I started making my own, I'm just not interested in store bought. Very difficult to find good store-bought that doesn't break the bank and isn't full of fillers, or air, or excess sweetness. On the other hand I still have a soft spot for soft-serve, a real summer treat.
Vanilla. That's what I think ice cream should be. If I want to add the flavor of chocolate: chocolate sauce. Butterscotch? Butterscotch sauce. Strawberry? Strawberries. I don't like cookie pieces or dough in my ice cream and if I did I'd sprinkle cookie chips. I guess when it comes to certain foods, I like mine basic. It's easy enough to jeuje it up at serving time.
Not that I'd ever pass up ice cream, no matter what!