The curious cult of Aldi

[wtg]

I'm a member.

How an 80-year-old German discount chain became America’s hottest grocer.

(hope you can read this link, which was included in a daily newsletter I get. hope it's shareable.)

https://www.bloomberg.com/news/features/2026-01-06/german-grocer-aldi-built-an-american-empire-on-discounts-and-deals?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc2NzgxOTUyNSwiZXhwIjoxNzY4NDI0MzI1LCJhcnRpY2xlSWQiOiJUOEZUNEhLR1pBS00wMCIsImJjb25uZWN0SWQiOiIxMkIxRkMwRTUyQjQ0MTk0OEU0RDgzRjQzRUNGOTE1MiJ9.wgvRgAlgFPB7uB0CzXmjS9E6wLY2OvHpqehGlEwbMIA&user_id=66c4c06e5d78644b3aab4472

Aldi has been in our area for a long time. We went to one of the stores probably 15 or 20 years ago and were completely unimpressed at the time. Maybe five years ago, my walking buddy kept talking about the great deals she was getting so I figured it was worth checking out. It's become a stop on our weekly grocery trip.