Instacart pricing

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FTC is looking into this...

A study released last week showed that prices for the same products in the same supermarkets that work with Instacart can vary by around 7%, which can result in over $1,000 in extra annual costs for customers. Instacart responded by saying that retailers determine prices listed in the app.

In 2022, Instacart spent $59 million to acquire Eversight, a company specializing in artificial intelligence-driven pricing and promotions for retailers and consumer packaged goods. Instacart sought to “create compelling savings opportunities for customers in real-time” with Eversight, according to a regulatory filing.

https://www.cnbc.com/2025/12/17/instacart-sec-probe-pricing-tool.html

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More details about the study:

https://www.cnbc.com/2025/12/09/study-instacart-ai-pricing-cost-of-groceries.html